The main scientific aspects of this project are especially well suited for outreach, being related to the fundamental question of broad interest: How did life emerge? In synergy with the central INAF communication office as well as with the SKA Organisation we will promote the INAF image focusing on its leading role on the SKA-related activities on the Origins of Life.

GENESIS also offers an excellent opportunity for the strengthening of the current relationships between INAF and those industries already involved or potentially interested in SKA.